Following a woman dealing with guilt and grief as she is left with the aftermath of what she has done. This comes to a head when she reaches a mysterious cave in the woods.

The eerie nursery rhyme “Weile Weile Waile” whispers through history, a grim tale of famine, desperation, and death. It speaks of an old woman who takes the life of an innocent child—her own—and pays for it with the noose. The song condemns her, painting her as a monster, her weapon a long, sharp penknife, her crime unthinkable. But what if the story is more than a simple horror?

This piece steps into the woman’s shadow, questioning what drove her to this act. Was it hunger, madness… or something far darker? As she drowns in grief and guilt, she seeks solace in Brigid, the ancient Celtic Goddess of rebirth, but the line between mercy and murder is thin. This is a story of sorrow, madness, and the haunting weight of a mother’s choice—where horror lies not in the act itself, but in the reasons behind it

Brands in Motion delves into the creative process of beginning to have an idea.
Inspired by Walt Disney’s words, “First think, second believe, third dream, and finally dare.” The work commences with the character gaining inspiration from the things that surround them and begins to channel those ideas. Then finally the character acts on the creativity and is ultimately is changed by it.