• Madeleine Whelan
Madeleine Whelan
Madeleine Whelan
Full Bush In A Bikini
“This project investigates the body as a site of tension between societal beauty standards, aesthetic ideals, and the concept of the grotesque. It explores the space where attraction and repulsion coexist—where the boundaries between what is considered beautiful and what is deemed ugly begin to blur.
Central to this inquiry is the female body, through which I aim to deconstruct normative assumptions about appearance, desirability, and acceptability. The work seeks to uncover how society labels certain characteristics of the body as flawed or inappropriate, framing them as grotesque within the narrowly defined ideals of beauty.
My engagement with this subject matter stems from a deeply felt, instinctive obligation to challenge the male gaze and the aesthetic codes it imposes. Within patriarchal culture, beauty is not neutral—it is curated, conditional, and ultimately constructed to serve systems of control and consumption. My work arises from a desire to disrupt this visual economy by introducing elements that are dissonant, confusing, or deliberately resistant to conventional legibility. I aim to unsettle the structures that define what is desirable by confronting the viewer with forms that defy easy categorization—where beauty exists not in spite of, but because of its contradictions. I do this all the while grappling with the lingering desire for validation within those same frameworks.”
Zero Waste Knit Jumper and Bloomers
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Applied Textiles For Fashion